“Measure Twice, Cut Once.”
Rob Bertholf is passionate about all things #Technology & #Marketing related, with over 20 years of programming and over 15 years of marketing experience. To no surprise, he holds the spot of the #1 Google Ranked 'Search Engine Optimization Expert'.
As a former Staff Sergeant in the US Air Force and programming since 1994, Rob has written applications used at the Pentagon, has invented/patented a content management system, developed over a dozen WordPress plugins, and launched over 1,000 websites during his career.
His main area of expertise is web development & organic acquisition marketing. Rob is able to look at it from several perspectives: as an SEO he provides insight on how to Market for Robots, as a social strategist how to Market for Humans, and as an aspiring Growth Hacker on how to Market for Dollars. Rob has taught classes and spoke in several countries with the Air Force Software Training program, New Horizons and University of Hawaii’s Pacific New Media program. Today Rob’s focus is on Software as a Service, managing an elite team of hand-picked developers to build the ultimate SaaS application springboard for the rapidly growing Coliving Industry.
Rob has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency’s social media campaign for the Rio+20 United Nations Summit, providing communication strategy for the City & County of Honolulu during APEC and provided strategic guidance to dozens of top local brands. He is also a frequent lecturer for corporate and academic institutions and regularly teaches at the University of Hawaii’s Pacific New Media program.